Spotted: British Royalty wearing SOEK

Royal sightings at some of the summer season's most glamorous events have fans wondering about the stylish sunnies gracing the faces of their beloved royals. Zara Tindall and Princess Beatrice showcased their impeccable style, accessorised with SOEK's wooden sunglasses, at two of the world's most prestigious gatherings.

While Zara Tindall, granddaughter of Princess Anne, turned heads at both Wimbledon and the Monaco Grand Prix, Princess Beatrice was spotted looking equally stylish at the Grand Prix, donning her favourite SOEK shades.

SOEK — their chosen wooden sunglasses

• ZAHRA NUDE

These wooden sunglasses worn by both royals feature a classic design with a modern twist and a neutral cream-toned frame that complements various skin tones and outfits, making them a versatile pair. The frames are made from sustainably sourced white maple wood, which is lightweight and offers a smooth, comfortable fit. The brown gradient lenses are polarised for optimal clarity and protection against the sun's harmful rays, perfect for a day out at prestigious events like the Monaco Grand Prix.

• LILA GRACE CHAMPAGNE

Zara Tindall was also seen wearing the LILA GRACE in champagne, another one of SOEK’s timeless wooden sunglasses featuring stunning champagne-coloured frames coupled with walnut wood arms. The blend of champagne hues with the natural brown tones of walnut offers a chic and polished look that stands out in any crowd.

The appeal of wooden sunglasses

• They're one of a kind — Each pair of wooden sunnies offers a distinct pattern and texture, ensuring no two are exactly alike, which appeals to those seeking individuality in their style.
• They're incredibly lightweight — Compared to other materials like metal or plastic, wooden sunglass frames are notably lightweight, making them comfortable for prolonged wear, as they reduce pressure on the nose and ears. Plus, despite their light feel, they are durable and crafted to resist water and sweat, ensuring longevity even with daily use.
• They're a responsible choice — Moreover, the eco-friendly nature of wooden sunglasses makes them the perfect choice for any earth-conscious fashionista. Wood, as a renewable resource, has a minimal environmental impact when sourced sustainably.

Sustainability trends in fashion

Today, sustainability is not just a trend but a necessity, as the call for eco-friendly practices and materials becomes louder in response to environmental challenges. Modern consumers are increasingly aware of the environmental and ethical implications of their purchases.

They seek transparency and sustainability, favouring brands that prioritise eco-friendly materials, ethical labour practices and a smaller carbon footprint. This shift is reshaping the fashion industry, compelling companies to innovate and adopt greener practices.

As a wooden sunglasses brand, SOEK focuses on responsible forestry and environmentally friendly manufacturing processes, aligning with global sustainability efforts and meeting changing consumer preferences. From sourcing materials to production processes, SOEK ensures that every step is in harmony with nature.

We only use sustainably sourced wood, recycled plastics and castor seed oil in our sunnies, promoting renewable and biodegradable materials that significantly reduce waste and pollution.

Join the movement

Stand alongside royals like Zara Tindall and Princess Beatrice, who are making fashion statements that matter. Embrace a future where fashion and sustainability intersect by exploring SOEK's comprehensive range of women's wooden sunglasses. Each pair worn is a commitment to style, comfort and ecological responsibility.

You can also take your commitment to sustainability a step further by donating with every purchase. SOEK supports global reforestation efforts through our partnership with One Tree Planted. Each donation contributes to planting a tree, helping to restore ecosystems, improve climates and support biodiversity.

By choosing SOEK’s wooden sunglasses, you put your best fashion foot forward while investing in the health of our planet.